August 19, 2017

What should you expect from the Realtor you enlist to sell your home?

The right CT listing agent makes it look easy and handles everything going on behind the scenes so you get to closing as quickly, smoothly and most profitably as possible. But a lot happens through the process!

Here is what you should expect from your real estate agent:

Pre-Listing Services

  • Local real estate market analysis
  • Property preparation advice
  • Pricing strategy
  • Staging advice

Property Marketing

  • Professional property photography
  • For Sale sign
  • MLS listing with up to 40 photos, with distribution to all major online property showcase services such as Zillow,, Trulia, and hundred of others
  • Property marketing video (when appropriate) with heavy online distribution
  • Heavy social media exposure and regular rotation on social media including Facebook, Twitter, Linked In, etc.
  • Professional, cutting edge, SEO optimized agent website, featuring your property listing

Property Showings

  • 24/7 live and online scheduling to accelerate showings
  • Detailed feedback reporting

Listing Activity Reporting

  • Weekly seller updates (or as requested)
  • Analysis of traffic statistics
  • Collect and analyze agent and buyer feedback
  • Regular price analysis and adjustments based on market demand and feedback

Dedicated Buyer Specialists to Maximize Every Buyer Lead

  • Quick, consistent follow up on buyer leads for your home
  • Near instant response to qualify leads and get buyers in the door
  • Lender partners on-hand to quickly pre-qualify possible buyers

Dedicated Administrative Professional

  • Specialized, dedicated staff to micro-manage every transaction detail
  • Impeccable paperwork and document management

Expert Sales Negotiations

  • Evaluation of all offers/terms/financing methods
  • Counteroffer negotiations
  • Contract preparation
  • Clarification of final terms and conditions

Short Sale Negotiations (if applicable)

  • Short sale package document preparation, review and submission
  • BPO scheduling
  • Advice on all debt settlement and lien release negotiations with lender loss mitigation department
  • See my full short sale seller services

Pre-Close Preparation

  • Document review and coordination
  • Oversee repair and vendor services


  • Review closing documents
  • Resolve last minute items
  • Complete transaction


  • Coordinate move
  • Assist with post-closing issues

Last Updated on August 30, 2017 by Minna Reid

About the author 

Minna Reid

Minna Reid is The Broker - Owner of Reid Real Estate Group. Reid Real Estate Group is a full-service Connecticut residential real estate brokerage, specializing in helping homeowners with legal and financial challenges including short sales, probate sales and tax lien complications.

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